Ideas that bring customers back
Practical, honest advice on email, notifications, reviews and loyalty for Shopify brands.
A festive email calendar for Indian D2C brands
When to send what from Navratri to New Year: a simple plan for teasers, launches, offers and last-chance emails that doesn’t wear out your list.
Automations · 6 minAbandoned cart messages that bring people back
What to send when someone leaves items in their cart, when to send it, and how email and notifications work together.
Writing · 5 minSubject lines and preheaders: the two lines that decide the open
How long a subject line can be on a phone, what the preheader is for, and how to use names and emojis without looking like spam.
Reviews · 6 minReview request emails: when to ask, and how to get more replies
Ask after the order arrives, make it one tap, remind once or twice, and reward every review — not only the good ones.
Design · 5 minMake every email look like your store, without a designer
Set colours, fonts, buttons and your logo once, and every campaign and automatic email follows — including how it looks in Gmail, Outlook and dark mode.
Planning · 5 minEmail or notifications: which channel for which message
Each channel is good at different things. A practical guide to choosing — and to not sending the same message twice.